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Don’t Get Left Behind! Why Your Small Business Needs E-commerce SEO Marketing

Posted on by Jerry Nichols

Don’t Get Left Behind! Why Your Small Business Needs E-commerce SEO Marketing

In the rapidly evolving digital era, the business landscape has transformed significantly. Traditional brick-and-mortar stores are now shifting towards e-commerce platforms to stay competitive and reach a larger customer base. However, simply having an e-commerce website is not enough. It is vital to make your online store visible to potential customers, and that’s where e-commerce Search Engine Optimization (SEO) marketing comes into play.

E-commerce SEO marketing refers to the process of enhancing your website to improve its visibility in search engine results pages (SERPs). The goal is to attract quality organic traffic, boost conversions, and ultimately increase your business’s revenue. Regardless of your business’s size, implementing an effective SEO strategy is a must. Here’s why your small business should not get left behind and needs e-commerce SEO marketing.

Improved Organic Visibility

The first and foremost benefit of e-commerce SEO is improved organic visibility. When your e-commerce site is optimized for search engines, it stands a better chance of appearing on the first page of search results for specific keywords relevant to your business. As the saying goes, “the best place to hide a dead body is the second page of Google.” In other words, if your e-commerce store is not on the first page, it’s almost invisible to potential customers.

Cost-Effective Marketing

SEO is one of the most cost-effective marketing strategies. Unlike paid advertising, SEO targets users who are actively seeking your product or service online. It requires an upfront investment to optimize your website, but once you rank highly in search engines, it provides a steady stream of organic traffic at no ongoing cost. For small businesses with limited budgets, this is a considerable advantage.

Enhanced User Experience

Google’s algorithms prioritize websites that offer a good user experience. This includes factors like page loading speed, mobile-friendliness, easy navigation, and high-quality content. An optimized e-commerce website not only ranks higher in SERPs but also provides a better user experience, leading to lower bounce rates and higher conversion rates.

Building Trust and Credibility

In the digital world, trust and credibility are fundamental. A website that ranks high in search results is often perceived as more trustworthy and credible by users. By investing in e-commerce SEO, you can establish your small business as an authority in your industry, building trust and credibility with potential customers.

Increased Conversion Rates

SEO-optimized websites are fast, easy to navigate, and compatible with mobile and desktop devices. Such websites are more likely to grab and hold attention from your readers or visitors – meaning they’re more likely to convert into loyal customers, subscribers, or repeat visitors.

Future-Proofing Your Business

SEO is not a one-time effort, but a long-term investment. Search engine algorithms and user behaviors constantly change. By investing in SEO, you ensure that your website evolves with these changes, future-proofing your business. The ongoing nature of SEO allows you to adapt to new trends and stay ahead of your competitors.

Analytics and Insights

With e-commerce SEO, you have access to insightful data through tools like Google Analytics. You can monitor your website’s traffic, understand user behavior, identify which keywords are bringing in traffic, and discover areas for improvement. This data is invaluable in refining your marketing strategies and making informed business decisions.

In conclusion, e-commerce SEO marketing is no longer a luxury but a necessity for small businesses in today’s digital age. It offers an opportunity to increase organic visibility, save on marketing costs, enhance user experience, build credibility, increase conversion rates, future-proof your business, and gain valuable insights. Don’t let your small business get left behind. Start investing in e-commerce SEO marketing today and reap the rewards of increased visibility and sales.

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Posted in Business Owner, Uncategorized

Beyond Coaching: The Value of Fractional C-Suite Leaders in Today’s Business Landscape

Posted on by Jerry Nichols

While executive coaching is an invaluable tool for personal and professional growth, there may be situations where it is not enough to meet the demands of the business. When a business is facing significant challenges or opportunities, a more hands-on approach may be necessary. This is where fractional C-suite leaders come into play.

A fractional executive is a seasoned professional who brings a wealth of experience and expertise to an organization on a part-time or project basis. They are not full-time employees, but rather work on a contract basis, providing strategic guidance and leadership to the organization. Fractional executives can fill roles such as CEO, CFO, CMO, COO, or any other C-suite position depending on the needs of the business.

In contrast to an executive coach who works primarily with individuals to enhance their leadership skills, a fractional executive takes an active role in the company’s operations and decision-making processes. They are directly involved in strategy formulation and execution, crisis management, change management, and other critical business activities.

There are several scenarios where a business might need a fractional C-suite leader in addition to an executive coach.

Firstly, if the business is experiencing rapid growth or change, a fractional executive can provide the much-needed expertise and guidance to navigate the transition effectively. They can help manage scaling operations, entering new markets, or implementing new business models.

Secondly, for startups and small businesses that might not have the resources or need for a full-time executive, a fractional executive is an excellent solution. They provide access to high-level expertise at a fraction of the cost of a full-time executive.

Thirdly, if a company is facing a crisis or a significant challenge, a fractional executive with specific experience in crisis management can be instrumental. They can help steer the company through the crisis and lay the foundation for recovery and future success.

Lastly, when a company needs to fill a gap in skills or knowledge in their leadership team, a fractional executive can step in to provide the necessary leadership and expertise. This could be due to a sudden departure of a key executive, or a temporary increase in workload or complexity due to a specific project or initiative.

In summary, while an executive coach can help enhance a leader’s capabilities and effectiveness, a fractional C-suite leader can provide hands-on leadership and strategic guidance to navigate complex business challenges and opportunities. By combining the strengths of executive coaching and fractional leadership, a business can optimize its potential for growth and success.

Posted in Business Owner, Uncategorized

Harnessing the Power of Executive Coaching: An Essential Tool for Business Leaders

Posted on by Jerry Nichols

Executive coaching: navigate an ever-changing and increasingly complex global landscape, the role of an executive coach has become more critical than ever.

At its core, executive coaching is a professional relationship between a trained coach and a client (who is typically a business leader) with the goal of enhancing the client’s leadership or management performance and personal satisfaction, and subsequently, the effectiveness of the organization.

An executive coach is not just a consultant or a mentor, but a specialist who uses a range of techniques and tools to help executives realize their potential, identify and overcome obstacles, and achieve their personal and professional goals. Executive coaching is a blend of coaching, mentoring, advice, and feedback, often underpinned by psychological theories and models. It is a powerful tool that can have a transformative impact on individuals and organizations alike.

One of the primary reasons why a business owner or executive would benefit from hiring an executive coach is the need for an unbiased sounding board. Often, it can be challenging for leaders to gain unbiased feedback within their organization due to power dynamics. Executive coaches provide a confidential, neutral space for leaders to reflect on their challenges, explore new ideas, and receive honest, constructive feedback.

An executive coach can also help leaders develop new skills and strategies to improve their performance. Whether it’s learning how to effectively manage a team, navigate a company through a difficult period, or improve communication and negotiation skills, an executive coach can provide the necessary guidance and support. By offering a different perspective, a coach can help leaders see their blind spots and understand the impact of their actions on others and the organization.

Moreover, executive coaches can guide leaders through periods of transition, whether it’s a promotion, a career shift, or navigating the company through significant changes or crises. Change can be a time of uncertainty and stress, and having a coach provides support, perspective, and actionable strategies to manage the change effectively.

Additionally, executive coaching can significantly contribute to enhancing a leader’s emotional intelligence – a key factor in successful leadership. Coaches work with leaders to improve their self-awareness, self-regulation, motivation, empathy, and social skills. By improving these areas, leaders can build more robust relationships, manage teams more effectively, and create a positive work culture.

Finally, in the face of increasing work demands and stress levels, an executive coach can provide tools and techniques to manage stress and prevent burnout. They can help leaders establish a better work-life balance, ensuring they remain effective in their roles without compromising their well-being.

In conclusion, an executive coach serves as a trusted advisor, a skilled teacher, and a mirror reflecting the truth. The benefits of executive coaching extend beyond the individual, impacting teams and organizations by boosting performance, facilitating change, and promoting a culture of continuous learning and development. As a business leader, engaging an executive coach can be one of the most valuable investments you make in your personal development and the success of your organization.

Posted in Business Owner, Uncategorized

Top 10 Best Tulsa Business Consulting Firms

Posted on by Jerry Nichols

In the US, nearly half of all new businesses don’t survive to reach their 5-year anniversary. Typically, the management team knows what is needed to keep their business healthy and profitable but they lack the time, knowledge, or resources to accomplish it.

Hiring business consulting firms can alleviate the pressure of the massive number of things that need to be done for your company’s survival. As the consultants integrate with your team, they can ease your pain points and teach you how to thrive in the next phase.

Here, we’ll provide you with a list of the top 10 best options for consulting firms in Tulsa. We’ll also review what makes some business consulting firms better than others so that you can choose the right option for you.

Top 10 Best Business Consulting Firms in Tulsa

While there are specialty consulting firms available, it’s wise to use one that will cover all of your bases. When you’re reading online reviews for business consulting firms, pay attention to firms that have worked successfully with companies similar to your own business. 

Lighthouse Power Business
5 Stars (17 Google reviews)
With a successful track record spanning more than 20 years, Lighthouse Power Business works with your company on every level. Their services include all aspects of business and executive development, consulting and training across your sales and HR departments, and deep-dive analytics to get to the root of any problems you’re currently experiencing.

Lighthouse will implement effective systems that can scale as you grow. They can manage your web dev, all channels of marketing and SEO content creation. This is a great option when you need to get your profitability back on track with proven results with their existing and past clients. They work across a variety of industries with businesses facing any kind of challenges. 

Address: 26 S Park St Suite B, Sapulpa, OK 74066
Phone: (720) 779-2313

Clay Clark Business Coaching 
4.9 Stars (1552 Google reviews)
Clay Clark hosts the popular consulting conference called Thrivetime Show. Together with other successful entrepreneurs, he shares the best practices and inside secrets that they’ve used to build more than a dozen million-dollar companies. 
Address: 3920 W 91st St S, Tulsa, OK 74132
Phone: (855) 955-7469

Winning Hand Corporation
4.9 Stars (8 Google reviews)
Winning Hand Corporation specializes in financial consulting. They work closely with owners on business development strategies. Plus, if you’re looking to sell or enlist investors, they offer brokerage services to ensure a healthy fiscal outlook for any situation. 

Address: Virtual Business
Phone: (918) 760-3150

Nozak Consulting
5 Stars (74 Google reviews)
Nozak Consulting is a specialty agency that focuses on digital marketing efforts as a means to increase your online presence and drive more traffic to your business. They manage all aspects of web dev, run strong marketing campaigns, and create automations to free up your valuable time. 

Address: 6931 S 66th E Ave #105, Tulsa, OK 74133
Phone: (918) 947-9559

Redmond Growth
5 Stars (382 Google reviews)
The owner of Redmond Growth has over 20 years of experience in coaching and consulting with businesses. Their strategy includes weekly Action Focus meetings that keep your team on track toward your goals. They promise that their approach can help businesses operate on systems that allow owners to be less involved in day-to-day activities. 

Address: 2166 E 61st St, Tulsa, OK 74136
Phone: (918) 298-7766

Arrowhead Consulting
5 Stars (32 Google reviews)
At Arrowhead Consulting, their mission is to challenge your company’s established tactics and ways of thinking. They’ll work to implement strategic changes that can increase your productivity and profitability. 

Address: 5314 S Yale Ave Ste. 500, Tulsa, OK 74135
Phone: (918) 631-7321

Joplin Consulting Group
5 Stars (80 Google reviews)
With a focus on developing your executive team, Joplin Consulting Group uses thought-provoking strategies to increase the results for your company’s KPIs with innovative implementation.  

Address: Virtual Business
Phone: (918) 408-5760

All Solutions Consulting
5 Stars (62 Google reviews)With about three years of experience under their belt, All Solutions Consulting operates a full-service consulting group to help entrepreneurs and start-ups learn how to be successful. They also offer personal Life Coaching services. 

Address: Virtual Business
Phone: (918) 851-4816

The Persimmon Group
4.3 Stars (3 Google reviews)
The team at Persimmon Group is dedicated to helping your team evolve. They dig deep into coaching and development for growth across all areas of people, projects, and leadership. The focus is on disrupting systems to create positive change in results. 

Address: 11 E 5th St, Tulsa, OK 74103
Phone: (918) 592-4121

Barracuda Consulting
5 Stars (5 Google reviews)
Barracuda Consulting is a group that specializes in helping you master your Human Resources department. They believe that your people are the most important asset and will help you develop a stronger team through business-forward training and strategy.

Address: 802 W Main St, Jenks, OK 74037
Phone: (918) 216-9214

Business Consulting Services

There are several options for consulting firms that specialize in doing one thing really well. If you just have one area to focus on that could be a good choice for you.

However, full-service business consulting firms should be able to confidently advise on everything from financial strategies to website development. A well-balanced agency gives you access to a talented team with an array of skills. Be sure they can cover all of your needs without having to enlist additional agencies.

The IT department should be able to handle all aspects of web dev, creative design, e-commerce, and mobile apps. They should have experts on the technical side and the UX side working seamlessly together. 

Financial planning, revenue management, and accounting should pair with other business consulting offerings. Expect things like sales and HR support, business strategy coaching, and analysis reports. 

In their marketing team, look for content strategies that include SEO experts and experienced copywriters. You want proven brand management, qualified visual designers, email management, and social media gurus. 

Lighthouse Power Business has the tools to drive your company to a more successful future. Contact us today to get started. 

Posted in Business Owner, Uncategorized

Top 10 Best Tulsa Digital Marketing Firms

Posted on by Jerry Nichols

There is no way around it. In today’s digital world, successful digital marketing drives business success. Digital marketing firms offer the expertise to make it happen. When it comes to Tulsa digital marketing firms, many excellent agencies offer complete digital marketing services. 

Are you looking for a full-service marketing firm in Tulsa to increase your product or service visibility and boost sales? You are in luck: there are many good ones to choose from! Keep reading to discover the top 10 best digital marketing firms in the Tulsa area. 

Lighthouse Power Business

5 Stars (17 Google Reviews)

Lighthouse Power Business has 30 years of experience in helping businesses grow using a variety of digital marketing techniques. Their services include the development of crucial digital marketing elements such as SEO, website design and development, digital advertising, app development, and videos, as well as email and SMS marketing services. 

The mission of Lighthouse Power Business is to provide high-quality marketing services that offer effective strategies to help your business grow and thrive. At the core of our business, is customer satisfaction. We strive to deliver excellent results and develop long-term relationships with our clients. 

Address: 26 S Park St, Suite B, Sapulpa, OK 74066

Phone: (720) 779-2313

Littlefield Agency

5 Stars (20 Google Reviews)

A list of digital marketing firms in Tulsa must include the Littlefield Agency, an agency that offers a wide array of digital marketing services to clients in the area. It’s a family-owned firm that prides itself in “re-imagining brands” to stay steps ahead of the competition. The agency specializes in brand strategy and design, as well as content creation, content strategy, email marketing, and social engagement. 

Address: 1350 S Boulder Ave #500, Tulsa, OK 74119

Phone: (918) 295-10000

Anchor Marketing Co. 

5 Stars (13 Google Reviews)

Anchor Marketing Co. is a full-service digital marketing agency that uses a variety of digital marketing services focused on driving more traffic to your business.  Their mission is to help small businesses win in a saturated digital world. 

The services they offer include website development, marketing campaigns, Google Ads, email and social media marketing, branding, and design. 

Address: Tulsa, OK 74133 

Phone: (918)568-3660

D2 Branding of Tulsa

5 Stars (49 Google Reviews)

D2 Branding offers a “dream team” that delivers digital marketing services and business consulting for a wide range of businesses. They focus on strategic marketing campaigns that incorporate several elements of digital marketing techniques to make for cohesive and effective digital campaigns. Their ultimate goal is to increase the profitability of your business. 

Address: 9321 S Toledo Ave, Tulsa, OK 74137

Phone: (918) 520-8012

Chatter Marketing Inc.

5 Stars (23 Google Reviews)

“Because Chatter Matters!” The slogan of Chatter Marketing Inc. sums it up: all marketing, advertising, social media, and branding should lead to increased buzz about your business or product. Chatter Marketing is focused on helping businesses grow by developing leads and increasing sales. They offer all of the digital marketing services to help businesses succeed, including branding, website design, search engine marketing, and social media management.  

Address: 9321 S Toledo Ave, Ashton Creek, OK 74137

Phone: (918) 906-7587

U-Thrive Marketing

5 Stars (35 Google reviews)

U-Thrive Marketing strives to make marketing affordable for all businesses. They have in-house experts in all areas of marketing from online marketing, to graphic design, and web development.  They make sure that your digital marketing campaigns are well-targeted to ensure the best cost-effectiveness and conversions to sales. U-Thrive Marketing provides an affordable marketing option with a big agency feel. 

Address: 1621  S Eucalyptus Ave, Ste 207, Broken Arrow, OK 74012

Phone: (918) 812-9374

Quantus Creative Marketing

5.0 Stars (7 Google Reviews)

As a results-driven creative marketing agency, Quantus Creative focuses on expertise, experience, and excellence. The agency customizes digital marketing plans for each client, offering techniques and strategies that deliver results. Quantus Creative prioritizes customer care while helping grow your brand or business. Some of the services include web design, SEO, and social media management, along with other digital marketing solutions. 

Address: 1209 S Frankfort Ave Suit 303, Tulsa, OK 74120

Phone: (918) 794-2758

Byers Creative 

5 Stars (20 Google Reviews)

Byers Creative believes that every company has a story to tell and they have the “visual storytellers” to make and deliver that message. Their strategy combines talent and experience with a passion for creating bold, new campaigns for clients. Calling themselves a one-stop marketing shop, Byers Creative offers a full range of digital marketing services. They personalize their strategy to the client’s wishes and needs, using a combination of services including graphic design, web development, social media management, and marketing research and development, among others. 

Address: 7308 S Yale Ave, Tulsa, OK 74136

Phone: (918) 949-3399

Hampton Creative

5 Stars (6 Google Reviews)

Hampton Creative inspires to tell creative stories and create unique experiences that inspire people and use the momentum created to propel brands forward. 

Offering branding, marketing, design, and interactive elements, Hampton Creative offers all the elements necessary to build a strong social media marketing campaign. The company is made up of in-house marketers, designers, copywriters, strategists, photographers, producers, and “geeks” who provide all the knowledge needed to develop a digital marketing plan and get the work done for you. 

Address: 3939 S Harvard Ave, Tulsa, OK 74135

Phone: (918) 877-5577

The Montgomery Group

4.6 Stars (11 Google Reviews)

Collaboration with the customer is a key part of the mission of The Montgomery Group. With a wide range of experience working with tech, industrial, celebrity, and legal brands, they pride themselves on bringing people together. 

Offering a range of services from website design and development, as well as advertising and SEO, The Montgomery Group is a full-service, forward-thinking digital marketing agency. 

Address: 32 S Lewis Ave Suite B, Tulsa, OK 73104

Phone: (818) 861-9393

Top 10 Best Digital Marketing Firms in Tulsa

For any business to thrive in our increasingly digital world, digital marketing strategies are critically important. In Tulsa, these top 10 best digital marketing firms offer high-quality marketing strategies for every business. Having the right strategy improves the marketing success and visibility of your product or service, with the ultimate goal of driving sales.

Ready to give your business a digital marketing boost?

At Lighthouse Power Business, we offer digital marketing plans to make your business stand out from the rest with a powerful online presence. Be sure to check out all the services we offer to help grow your business. 

Posted in Business Owner, Uncategorized