eCommerce SEO is More Challenging
eCommerce SEO is always been more challenging than lead generation websites as e commerce websites generally have very large content. There are so many web pages which needs to be optimized. It is a complex activity and demands high level of expertise. Lighthouse has extensive experience in doing eCommerce SEO and have the team of expert web designers, web developers, content writers and campaign managers required for this complex optimization.
Challenges For an eCommerce SEO Company
Since eCommerce SEO is more challenging, the SEO company needs to have a team of experts. Web designers, web developers, and content marketing experts and campaign managers with excellent management skills.
Some of the important elements of an eCommerce SEO campaign are
Product categorization
Every eCommerce SEO campaign needs a sound product categorization so that the search engine can consume them easily and also the users can understand them clearly.
Keyword research
eCommerce websites require extensive keyword research as there is a huge amount of competition. We need to select a high search and mild to moderate competition keywords.
On-site content optimization
It is an extremely important and ongoing activity for e-commerce websites as there may be a continuous addition of new products, new pages. Every page and every product are to optimize.
Lighthouse is a professional services company with offices in Colorado, Arizona, Oklahoma, Kansas, Missouri, and Texas. We have over 30 years of experience helping various organizations in growing from a startup to a well-established fortune 500 company. We offer a variety of services like fractional C-Suite services for CFO, CIO, CTO, CMO, and CHRO. We also provide revenue management services through SEO, Design, Website development, SMM, PPC, Local Advertising, Mobile App Dev, Videos, Email and SMS Marketing.
Embedded in the very core of our business philosophy is an unwavering commitment to delivering high-quality workmanship and nurturing enduring, mutually beneficial relationships with our esteemed clients. To this end, we have meticulously assembled a team of exceptionally skilled professionals, each boasting an extensive track record in their respective fields. Our dedication to remaining at the forefront of technological advancements ensures that we consistently employ the latest innovations and strategies in the realm of marketing, all in pursuit of achieving the most outstanding outcomes for our valued clients.